Darren Hemmings is a respected music marketing strategist and the founder of Motive Unknown, a leading agency serving over 60 top-tier music clients including independent labels, global pop acts, and music production brands. Since launching the company in 2011, he’s built a team of 30 and become a trusted voice in the industry through his widely read newsletter, Network Notes. Darren’s mission is to help artists and brands connect authentically with their audiences through emotionally resonant, value-driven marketing.

In this episode, Darren shares how artists can thrive by focusing on connection over promotion in a tech-driven music landscape.

Key Takeaways:

• Why authentic, value-first marketing creates deeper and longer-lasting fan relationships
• How building local music scenes can be a catalyst for broader success
• Where AI fits into music marketing—and where human connection still reigns supreme

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→ Learn more about Darren and Motive Unknown at https://www.motiveunknown.com.

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