296. When runway is tight, execution must be flawless. In Day 24 of 30 Days to Profitable CPG Growth, we break down how Management By Objectives (MBOs) turn big goals into clear, accountable actions across sales, operations, marketing, and finance. Learn how top-performing brands use MBOs to align teams, reduce risk, eliminate confusion, and grow sales predictably—without micromanaging. This is how strategy turns into results.

Management By Objectives (MBOs) are a powerful system for aligning teams around common goals. By breaking down strategic objectives into actionable steps, MBOs create clarity, coordination, and accountability across departments. This system reduces risk, improves performance, increases ownership, and makes execution scalable, ultimately driving predictable growth.

Action step: set 1 objective + 3 measurable results for each function. Do you have measurable results—or activities?

For additional inspiration listen to the following Bulletproof Your CPG Brand podcast episodes:

🎙️ 24 Brand Success 10 Strategies for Sustainable Profits

🎙️ 169 How To Gain A Competitive Edge In Business Today

🎙️ 217 Strategies To Help Natural Brands Grow and Expand Globally, Charlie Knight with Mr Lee's Noodles

This is episode: 296

Day 24

Tip of the day: MBO's break strategic business objectives into bitesize chunks making them easier to digest and more attainable. Individual MBO's rollup to accomplish larger organizational objectives driving the business forward.

You can get the episodes free guide and todays show notes at: RetailSolved.com/session296