Bulletproof Your CPG Brand

297. The Framework Retailers Actually Respect


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297. Great strategy fails without flawless execution. In Day 25 of 30 Days to Prosperity, I break down how scorecards turn goals, MBOs, and plans into predictable results retailers trust. Learn how top CPG brands use scorecards to eliminate chaos, assign clear ownership, prevent execution breakdowns, and scale with confidence. This is the framework retailers respect—and the discipline that separates reactive brands from true category leaders.

Scorecards map out objectives in bite-size, manageable pieces that keep you focused, aligned, and on track. They can be the difference between success and failure. Scorecards are the most underutilized project-management tool in the CPG industry. And that's a problem—because scorecards are also one of the most effective tools to keep the business moving forward predictably.

Action step: create a weekly scorecard for distribution, OOS, promo, deductions. What would you measure weekly if you had to pick 5 things?

For additional inspiration listen to the following Bulletproof Your CPG Brand podcast episodes:

🎙️ 124 Celebrating Real Food The Farmer's Essential Role, Phil Lempert with Supermarket Guru

🎙️ 134 Category Review Strategies to Maximize Sales

🎙️ 157 Tools To Ensure Sales Success with Scorecards

🎙️190, Promotion Analysis Growth Strategies to Maximize Your Trade Marketing ROI

This is episode: 297

Day 25 of the Free 30 Days To Prosperity Challenge

Tip of the day: Scorecards map out objectives in bitesize manageable chunks that keep you on-track and focused. They help you achieve your goals - they can be the difference between success and failure

You can get the episodes free guide and todays show notes at: RetailSolved.com/session297

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Bulletproof Your CPG BrandBy Daniel Lohman

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