The Analytics Power Hour

#298: Listener Questions Answered Live from Marketing Analytics Summit!


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Picture this: four analytics professionals, one live audience, a bunch of submitted questions, and absolutely no filter when it comes to sharing their real thoughts about AI, stakeholder management, and the state of the industry. That's what you get when the Analytics Power Hour goes live from Marketing Analytics Summit, with Michael, Moe, Tim, and Val fielding everything from, "How do I prove I'm a partner rather than just an order taker?" to "What's your icky threshold with AI?" The conversation ping-ponged from the fundamentals—like why curiosity beats feature checklists when selecting tools—to the controversial, including a heated debate about whether AI-generated meeting notes are helpful productivity boosters or lazy crutches that strip away human editorial judgment. Along the way, they tackled data trust issues, the pressure to show AI efficiency gains, and why trying to nail down the "best" deliverable will just trigger existential musings about what a deliverable even IS! Fair warning: Tim gets triggered by AI hype, Moe calls some industry BS, and everyone agrees that being useful beats being right.

For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

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The Analytics Power HourBy Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer

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