This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

Dr. Shorful Islam is an experienced leader in data analytics and shares with the listeners of Let’s Talk Loyalty how at the end of every data point is a human.

We are dealing with humans in data science so we need humans behind the strategy, not just pure automation.

His background in psychology is artistically applied to his work and Shorful shares how insight can stretch even the most profitable customer’s spend and how to activate the inactive customers in your database.

Whether you are a data nerd or a creative marketer, Shorful shares learnings which are valuable for everyone in the world of loyalty.

Show Notes:

1.) Dr. Shorful Islam

2.) Be Data Solutions

3.) Dr. Shorful - YouTube Channel

4.) Shorful Islam - Twitter