Grégory and Jonathan Pessey from Jonathan & Fletcher, Co-Founders of Paris Alpine Studio : Outdoor becomes Fashionable through Product Usage and Personalization (Part 2/5)
Language of the Episode : FRENCH.
My guests on the podcast of 2Goodmedia are Grégory and Jonathan Pessey from Jonathan & Fletcher, Co-Founders of @parisalpinestudio a collective of creative agencies making the conjunction of 2 inspirational worlds : Paris Fashion and the French Alps Outdoor Worlds.
The story of Jonathan & Fletcher, a world reference in the outdoor athletic equipment :
The J&F agency was born in 1984 in Annecy, in the French Alps, founded by Georges Pessey on his homeland. Georges Pessey is a French self-made man and entrepreneur in the Outdoor industry, a trend finder who has always been at the forefront of Design, Research and innovation in outdoor equipment leading his company to collaborate on international projects with brands and athletes.
Everything started during the 80’s in France, when Georges Pessey, irritated by the skepticism of brands to produce his innovative and futuristic apparel design, decided to set-up his own workshop in the heart of the French Alps Valley. His intentions were clear : being able to realize the sketches he had designed.
Grégory and Jonathan, Georges' two sons, have now taken over the management of the company, after more than ten years of experience, respectively in the Design and Racing departments.
Jonathan & Fletcher has become over the last 30 years a world reference in the outdoor athletic equipment.
The story of Jonathan & Fletcher : collaborations with the athletes
Jonathan & Fletcher is an independent and B2B Outdoor creative agency located in the Outdoor Sports Valley of the French Alps. Jonathan & Fletcher record dozens of collaborations with the most famous international athletes and record champions, national Olympic and World cup teams across several sports disciplines.
For Gregory and Jonathan, it is above all a story of encounters and alchemy between people that sometimes give rise to friendships with their father. Among their most striking collaborations, we note (among others!) :
- The French parachutist Patrick de Gayardon,
- The Italian Alpine skier Alberto Tomba
- The French aeroplane pilot, yves Rossi, also known as "Jetman"
- Bert Lamar for Snowboarding
The Outdoor Community and Culture
All these collaborations of J&F with athletes and suppliers have contributed to the creation of a true community with an international reputation, based on strong values such as support, knowledge sharing and a passion for performance and the outdoors.
The major developments of J&F in Outdoor and Sportswear
Hence, one of the major strength of J&F is their technological research and development skills on performance suits and apparel based on their exceptional collaborations with athletes and trusted by the most renowned best-in-breed and multinational Outdoor and Sportswear Brands over the last 30 years : Millet, Fila, Fusalp, Patagonia, Rossignol, Adidas, to name only a few companies.
You will get in this podcast a great value for developing new brand territories and products for a targeted audience :
✅ The story of Jonathan & Fletcher, a world reference in the outdoor athletic equipment
✅The origin of the Collective Paris Alpine Studio
✅ What is the Outdoor Community of the French Alps
✅ Examples of technical product developments by J&F in Outdoor markets
✅ Difference between Sportswear, Activewear, Outdoor
✅ What can Outdoor bring to Fashion
✅How to innovate for Sportswear label through product Eco function, usage, versatility, performance
✅ Outdoor and Fashion Markets opportunities
And Don’t miss the end of the recording to get to know how to receive the 30th Anniversary book edited by Jonathan and Fletcher with Archive photographies 💯🌍
You can contact Jonathan and Grégory Pessey on their Instagram accounts @jonathan.and.fletcher ; on Linkedin : Jonathan & Fletcher page or Paris Alpine Studio page or directly on Jonathan Pessey or Grégory Pessey accounts.
Website J&F : http://www.jonathan-fletcher.com/index.php
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I am Delphine Souquet, the Founder of 2Goodmedia, visit https://2goodmedia.com and Instagram @2goodmedia to know more about all my projects and reportages with Creatives and entrepreneurs : Designers, Agencies, Artists talking about their creative process and running a successful business.
Language of this Episode : FRENCH. The transcript is translated in 3 languages on our website @2goodmedia.com.
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