Social media is everywhere and most people are using it to develop their content, personal brand and business. However, it’s always changing, tweaking of algorithms, or adding new features which can affect how content producers and users interact with the platform. In this episode, Rob goes through three specific changes that are about to happen in social media which could have a drastic impact on how we use platforms like LinkedIn and Facebook. To find out exactly what those changes are, listen to this episode, to make sure your social media strategy is in line with recent changes.

Key Takeaways

There is a proposed test on Instagram in Canada, where the number of likes is going to be concealed from users and producers. This could be connected to the prevalence of buying ‘Likes’ on Instagram and the levels of addiction to social media that we are seeing around the world.

LinkedIn is now going to allow ‘Lives’. Platforms really like ‘Lives’ because they force users to stay native in their platform and don’t move onto other platforms. LinkedIn probably has the biggest reach out of all the different social media platforms and will give the most reach to things like ‘Lives’ going forward.

Changing of content. There is going to be a drastic difference between free and premium. Patreon has been a huge platform for artists allowing fans to gain donations from their fans. Luminary is developing a paid for podcast platform in the mould of Netflix. The free content world has become like the wild west, you don’t know what’s based on research and what isn’t. Facebook is also setting up a supporter programme. There is a small cost, which then gives you access to premium content from your favourite influencers. There will be a bigger divide between premium and free content. I’m part of this pilot supporter programme on Facebook but for me, this is about giving the best content possible rather than asking for support.

Best Moments

‘I really see social media changing a lot.’

‘Even Apple is recommending not being on social media for extended periods of time.’

‘LinkedIn is the most ‘reaching’ platform.’

‘Free content is like sifting for gold.’

‘How do you differentiate different content whether its accurate or not.’

‘I wanted to create the world's best supporter programme.’

‘If this roles out then it could be the end of free content.’

‘How can you be sure of the research behind some content.’

‘I’m giving away lots of different content as part of the Facebook supporter programme.’

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

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ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

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disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com