Whether big or small, people are making decisions every day. And in today’s world, decisions tend to happen fast. But what influences people to make the choices they do? In this episode, industry icon Eric Salama (Former CEO of Kantar, Board Member of Morning Consults & Chair of Comic Relief) discusses the timeless power of emotion and shares what he’s learned over the course of his career – from his recent involvement in the charitable giving and polling landscape – to the biggest change he’s seen for the market research industry.

Whether big or small, people are making decisions every day. And in today’s world, decisions tend to happen fast. But what influences people to make the choices they do? In this episode, industry icon Eric Salama (Former CEO of Kantar, Board Member of Morning Consults & Chair of Comic Relief) discusses the timeless power of emotion and shares what he’s learned over the course of his career – from his recent involvement in the charitable giving and polling landscape – to the biggest change he’s seen for the market research industry.

Whether big or small, people are making decisions every day. And in today’s world, decisions tend to happen fast. But what influences people to make the choices they do? In this episode, industry icon Eric Salama (Former CEO of Kantar, Board Member of Morning Consults &amp; Chair of Comic Relief) discusses the timeless power of emotion and shares what he’s learned over the course of his career – from his recent involvement in the charitable giving and polling landscape – to the biggest change he’s seen for the market research industry.

#3 - Eric Salama: Influencing decisions in a data-filled world

Marketing and insights teams speak different languages. Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data. The cost? Missed opportunities and marketing that doesn't connect.Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.No fluff. Just value you can apply today.Co-hosted by <a href="https://www.linkedin.com/in/natalykelly/" rel="noopener noreferrer" target="_blank">Nataly Kelly</a> and <a href="https://www.linkedin.com/in/steve-phillips-2121ab/" rel="noopener noreferrer" target="_blank">Steve Phillips</a>. Nataly is CMO of <a href="http://Zappi.com" rel="noopener noreferrer" target="_blank">Zappi</a>, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.&nbsp;&nbsp;Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact. Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

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Marketing and insights teams speak different languages. Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data. The cost? Missed opportunities and marketing that doesn't connect. Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners. No fluff. Just value you can apply today. Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.   Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact. Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

Marketing and insights teams speak different languages. Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data. The cost? Missed opportunities and marketing that doesn't connect.Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.No fluff. Just value you can apply today.Co-hosted by <a href="https://www.linkedin.com/in/natalykelly/" rel="noopener noreferrer">Nataly Kelly</a> and <a href="https://www.linkedin.com/in/steve-phillips-2121ab/" rel="noopener noreferrer">Steve Phillips</a>. Nataly is CMO of <a href="http://Zappi.com" rel="noopener noreferrer">Zappi</a>, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.&nbsp;&nbsp;Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact. Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

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#3 - Eric Salama: Influencing decisions in a data-filled world

#3 - Eric Salama: Influencing decisions in a data-filled world

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