In this episode, we spoke to Henry Sether, co-founder of Misfits Health. Together with his fellow co-founders Tara and Jacob, the trio set out on their mission to change perception and challenge some of the health & fitness industries' biggest stereotypes back in 2016. 

Several challenges, false starts and a full positioning pivot later, Misfits are now one of the biggest and most loved brands in the space.

We chatted to Henry about spotting a gap in the market, learning from mistakes and the realities of being an MD in a startup and much more.

To find out more about Misfits Health please visit: misfits.health and on Instagram: @misfitshealth

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See you guys next time!

Sam & Zoe