Martina Flor is a lettering artist, author and educator. Based in Berlin, she runs one of the world’s leading studios in lettering design and custom typography. On this episode Vicky & Dave talk to Martina about her journey from Argentina to the Netherlands and to Germany. How she found a sense of belonging in the type community, what teaching has taught her about her own process, and how her background in acting has helped her become a great public speaker. 

By asking “How can we help people with what we do?”, Martina and her team have impacted the work and businesses of thousands of brands and creatives all over the world. She also talks about ways for creatives to diversify their income streams and how to combine their various skills to create a unique career for themselves. Martina thinks the future of lettering looks bright. And she still loves getting to draw letters every day. 

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FOLLOW MARTINA:

Instagram: @martinaflor

Listen to her podcast Martina Flor’s Open Studio. And sign up to Leap Now — her 4-month group coaching and mentorship program.

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Hosted by Viktoria Cichoń and David Leutert.