This week we welcome none other than Greg Maffei onto the James Allen on F1 podcast. Greg is the CEO of Liberty Media and the man who had his eye on F1 for many years before he bought it.

F1 has changed a lot in the seven years since; bringing in millions of new, younger fans around the world. But how do they get the balance between those younger fans and long-standing fans, who aren’t so keen on all the showbiz?

Greg reveals how F1 plans to have a more direct relationship with its fans. He tells us which new countries could soon host Grands Prix, why F1 teams could soon be worth as many billions as NFL and Premier League teams and reveals the threats to F1 that he worries most about.

James is joined in the studio for chat and analysis by Autosport F1 editor Jon Noble and Sam Agini, Sports Reporter of the Financial Times.

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