Brand Builders Lab with Suz Chadwick

3 Places Your Best Content Ideas Are Already Hiding

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I'm debunking the content advice almost every coach repeats: go and research what's working. Here's why that's the fastest way to lose your original voice, and what I do instead.

In this episode:

  • Why scrolling for content inspiration leads to comparison and copycat content
  • Where my best ideas actually come from (hint: not research)
  • The three parts of "you coded content": concepts, opinions, and your repeat phrases
  • A simple system for capturing ideas before the energy fades

    • Work with me:

    Ready to build a personal brand that's actually yours? Amplify is my high-touch group coaching programme for experienced business owners ready to scale with a brand that sells for them.

    ...more
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    Brand Builders Lab with Suz ChadwickBy Suz Chadwick
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