The man, the myth, the legend. We've got an hour with the most passionate man in denim, a Swiss geographer named Ruedi Karrer who also has one of the largest private collections of denim in the world. Since the early 1970s, Ruedi has grabbed up nearly every scrap of raw indigo he could get his hands on, amassing a total of 16,000 denim garments in his "Jeansmuseum of Heaviest Fadings". Learn all about Ruedi's life in denim (doing everything from climbing Kilimanjaro to attending weddings and funerals), his days of environmental activism, and his future plans for the Jeansmuseum and his exclusive birthday jeans in this week's episode.

Also, this week we're promoting our new arrivals of Ashland shell cordovan wallets in the Heddels Shop. Made in Chicago from Chicago-tanned Horween shell cordovan, these wallets are made to outlast whatever they're holding and whatever pocket they're put in. Get 10% off them at the Heddels Shop with code BLOWOUT.

Also, if you're interested in donating your jeans to the Jeansmuseum, visit the museum website and email all your questions/comments to [email protected].