Justin delves into the critical reasons why business owners often feel trapped and unable to achieve the freedom they desire. He shares his personal journey and the lessons learned from 30 years of business experience. Justin outlines six key areas that can hold a business back, including cash flow management, misaligned products and market, centralization around the owner, sacrificing quality for scale, operational inefficiencies, and a lack of innovation. He offers practical advice and actionable steps to overcome these challenges, helping business owners unlock the freedom they seek.

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