300. Shelf space isn't lost because your product isn't good—it's lost because your competitors are more prepared. In Day 28 of 30 Days to Prosperity, I show you how preparation and competitive intelligence create a true, sustainable advantage at retail. You'll learn how to study competitor pricing, promotions, merchandising, and growth patterns so you can help retailers win where others fall short. This is how emerging brands outmaneuver bigger players without outspending them.

Preparation is crucial for success in retail engagements, as it builds confidence and reduces risk. To gain a competitive edge, brands should thoroughly understand their competitors' strategies, including their target audience, promotional tactics, merchandising, and growth drivers. By doing so, brands can position themselves as indispensable partners to retailers, ultimately becoming category leaders.

Action step: choose your "one thing" you will be best at for 12 months. What's your unfair advantage?

For additional inspiration listen to the following Bulletproof Your CPG Brand podcast episodes:

🎙️ 131 Profitable Digital Brand Building Strategies that Work, Josh Tabin with Wild Zora and NatchCom

🎙️ 213 Foodservice Is Not Dead It Wants Your Brand To Boost Sales, Stephanie Lind with Elohi

🎙️ 260 Market Domination Begins With Knowing Your Customer, Seth Greene with Market Domination LLC and The Sharkpreneur Podcast

🎙️ 263 Strategies To Explode Sales And Eliminate Risk Today, Ron Karr with Velocity Mindset®

Day 28 of the Free 30 Days to Profitable CPG Growth

Tip of the day: Become an expert in your competition. Leverage the strategies from the 30 Day series to give your brand the edge it deserves.

You can get the episodes free guide and todays show notes at: RetailSolved.com/session300