301. Most brands lose shelf space because they sell products—not solutions. In Day 29 of 30 Days to Prosperity, I show you how to uncover and close category gaps by starting with the shopper's market basket and working backwards. You'll learn how to identify need states, remove friction from the shopper journey, collaborate with complementary brands, and build basket-driving solutions retailers actually value. This is how category leaders grow sales without relying on discounts.

To close category gaps and drive sales, brands should start by understanding shopper need states and reverse-engineer the shopper journey. By identifying friction points and collaborating with complementary brands, brands can create basket-building solutions that benefit both shoppers and retailers. This approach positions brands as problem-solvers and category builders, leading to increased foot traffic, higher basket sizes, and a competitive advantage.

Action step: find 3 category gaps: shopper, price tier, need state, format. What gap do you fill best?

For additional inspiration listen to the following Bulletproof Your CPG Brand podcast episodes:

🎙️ 89 Solid Digital Brand Selling Strategy for Success, Madeline Haydon with Nutpods

🎙️ 93 Bridging the Gap Between Perimeter & Center Store = Sales Success, Doug Brent with Made In Nature

🎙️258 Proven Strategies To Drive Sales Growth At Retail, Scott Sensenbrenner with Enzymedica

Day 29 of the Free 30 Days to Profitable CPG Growth

Tip of the day: Begin with the market basket and work backwards. How can you make it easier for shoppers to find and buy your products wherever they shop.

You can get the episodes free guide and todays show notes at: RetailSolved.com/session301