Gray Norman joins Collin Stewart on The Monthly Meta Podcast to discuss the ins and outs of building an effective outbound sales strategy, including triggers, crafting messages, and more.  Gray Norman is the VP of Pods at Predictable Revenue.

Highlights include: Building an effective sales campaign sequence strategy (0:40),  targeting and identifying triggers (6:04), refining your sales development process (14:14), prioritizing vs. personalizing (17:30), crafting the right messaging for cold prospects (29:25), iteration cycles (30:15), cold-colling is not dead (38:58), and much more.

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