302. Retailers don't need more discounts—they need partners who help them win. In Day 30 of 30 Days to Prosperity, I break down the key trends retailers care about most and how you can use them to become a trusted, go-to category leader. You'll learn how to help retailers drive traffic, differentiate without price wars, and grow sustainable profit by putting their needs first. Listen in to learn how real retail partnerships unlock opportunities money can't buy.

To become a category leader, brands must help retailers achieve their three universal goals: driving foot traffic, gaining a competitive advantage, and growing sustainable profit. This involves making it easy for customers to find products, supporting product discovery, and highlighting complementary solutions. By becoming a trusted partner, brands can unlock opportunities like preferred placement and influence over category strategy.

Action step: pick one trend and show how it grows basket and profit. What trend is most relevant to your category?

For additional inspiration listen to the following Bulletproof Your CPG Brand podcast episodes:

🎙️ 23 Salesmanship 401 Mastering the Art of Sales, Andrew Therrien with Sampler

🎙️ 122 Brand Building Success Strategies for Retail Growth, Mathis Martines with M2 Brands

🎙️ 129 Know Your Core Customer to Boost Sales Growth, Ethan Hirshberg with Ethans

🎙️166 Produce Is The Gateway To Center Store Sales Growth, Lori Taylor with The Produce Moms.

Day 30 of the Free 30 Days to Profitable CPG Growth

Tip of the day: Develop a collaborative partnership with retailers. Educate them about key trends they need to be aware of. Always put their needs first and savvy retailers might return the favor.

👉 Follow Daniel Lohman to Bulletproof Your CPG Brand!

You can get the episodes free guide and todays show notes at: RetailSolved.com/session302