Today’s episode features one of our favourite ongoing loyalty research studies – the South African Loyalty Whitepaper from Truth and Brandmap.

Amanda Cromhout joins me to share the fascinating insights from this latest release, which is now the 7th edition of the whitepaper.

The 2022 edition represents loyalty insights from over 33,000 South African consumers and includes a new focus on the mass market in South Africa, with additional research conducted with the lower-income demographic in the country.

Listen to hear the latest high-level loyalty trends and preferences, as well as detailed specifics on just how much IMPACT consumers say that loyalty programs are having on their buying behavior.

Show Notes:

1) Amanda Cromhout

2) Truth and Brand Mapp 2022 South African Loyalty Whitepaper