304. If you're still pitching your product instead of guiding the category, you're leaving leverage on the table. Retail buyers don't reward brands with the best velocity — they reward brands that help them win. And if you don't shift from vendor to advisor, you'll stay stuck chasing space, promotions, and resets.

In this episode, I break down how strategic advisory thinking transforms your retail conversations from transactional to influential. You'll learn how to lead with category insights, translate data into actionable recommendations, center your story around your most profitable shopper, and execute flawlessly so buyers trust your strategy. This is how brands double distribution, earn permanent displays, and win better decisions — even without deep discounting.

Download the free 30 Days to Profitable Growth guide at RetailSolved.com and listen to related episodes to go deeper into category management, trade strategy, and retail execution. Stop competing. Start advising.

You can get the episodes free guide and todays show notes at: RetailSolved.com/session304