Julien Christian Lutz, known professionally as Director X, is an acclaimed Canadian music video and film director celebrated for shaping the visual identity of modern music. A protégé of Hype Williams, he’s directed iconic videos for Drake, Rihanna, Kendrick Lamar, and Kanye West. His visionary work extends to film and television, including Superfly and Robyn Hood. Beyond entertainment, Lutz co-founded Operation Prefrontal Cortex, using mindfulness to combat gun violence. His dedication to storytelling and social change has positioned him as one of the most influential voices in contemporary visual media.

In this episode, Director X shares how authenticity, emotion, and innovation shape powerful music videos—and how indie artists can rise by embracing their unique voice in a rapidly evolving industry.

Key Takeaways:

• Discover how to use performance and emotion to make your music videos truly unforgettable.
• Learn why authenticity is the secret weapon for standing out in today’s saturated music landscape.
• Understand how to navigate new technologies like AI without losing the human soul of your art.

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→ Learn more about Director X at op-pfc.com/.

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