306. Expo West is expensive. If you're "hoping" it grows your brand, you're already losing ROI. Booth fees, travel, freight, samples, staffing — this is one of the biggest trade investments you'll make all year. And most brands waste it because they treat Expo like a sampling event instead of a leverage event.

In this episode, I break down the 5 strategic ways to turn Natural Products Expo West into a growth engine. You'll learn how to define one clear objective, turn sampling into strategic engagement, use category data to differentiate, build a disciplined follow-up system, and treat Expo as a community accelerator — not just a retail show.

Expo isn't about traffic. It's about leverage.

Download the New Item Essentials Guide at RetailSolved.com/session306 before you go. Then listen to related episodes on category strategy, velocity, and trade marketing ROI to maximize your investment and extend your runway. Get the Free Expo West Checklist at RetailSolved.com/expochecklist