Naming a Small Business, Product or Service with Brad Flowers. Brad is a naming expert and author, and he shares his tips and methodology for naming (starting at 15:32). He also shares the story of his unique journey from his degree in Literature, to managing a bike shop, and launching his own marketing agency. He is the author of "The Naming Book".

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)