October 05, 2022

308: Simplify Proposals with Russell Pearson

49 minutes

Writing proposals is a necessary task that can become an obstacle that stops us in our tracks. The process can be a deep, dark rabbit hole that we fall down, but it doesn’t have to be that way. Today’s guest has insights and wisdom that will help you simplify the proposal process. Join us to learn more!

Russell Pearson is a business strategist, designer, keynote speaker, and artist. He has been working with passionate yet frustrated business owners to transform the way they grow their organizations for over 25 years. He is the founder of the Crimson Fox Creative Studios and hosts The Marketing Report podcast. He is also the Past National President of Professional Speakers Australia. I’m excited to introduce you to Russell in today’s show!

Show Highlights:

What Russell loves about the work he does today
What Russell identifies as the gaps in small business strategies today
Where to start in doing better at proposals to address what the customer wants
Why the starting point is the “priority conversation” to identify the problem
The difference in collaborating on designing a proposal and creating a blind proposal
The three categories of proposal opportunities in working with large organizations
How Russell simplified the proposal process to these steps in the collaborative sales conversation:
Make friends.
Discover the problems that need to be solved.
Meet them where they are now and collaborate on the design to reach the outcome.
Help say YES.
How Russell approaches the collaborative design process
How to effectively use a price anchor in a proposal
Why you should never send a “lonely” proposal
Why both parties need the “know, like, and trust” factor

Resources:

Connect with Russell: Website and Facebook

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By Meg Rentschler

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