Hey Wise Wordians, 

Welcome back to another episode of Wise Words Book Summaries.

Building on our previous episode where we summarised 'Influence' by Robert Cialdini, this week we are summarising 'Age of Propaganda' By Anthony Pratkanis and Elliot Aronson.

Whereas 'Influence' looked at the means at which an individual can be influenced through psychological manipulation, Age of Propaganda explores how these influential techniques are used on an everyday basis, especially in regards to business and politics. 

This is such a great book and is definitely worth a read if you don't want to be taken advantage of, whether that be by your local politician or an everyday salesman. 

Naturally this is quite a big subject and there are so many principles to cover, so we decided to split this book into 3 sections. 

We hope you enjoy it, and if you do, make sure to show us some love by leaving us a like or a comment, or even better, subscribing to our channel. 

Next week we will be covering part II of 'Age of Propaganda', so make sure to stay tuned so that you don't miss out. 

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Chapters:
00:00:00-Intro
00:00:16-Overview
00:05:38-Definition of propaganda
00:11:40-How propaganda works
00:12:32-Pre-persuasion
00:17:02-The routes of persuasion
00:20:09-The state of modern democracy
00:36:08-The rationalising animal
00:37:18-Reducing cognitive dissonance
00:38:41-How propagandists use cognitive dissonance
00:42:28-War propaganda
00:52:42-The power of words
00:57:04-Using labels effectively
01:04:12-How television influences our world view
01:09:00-How mass media can set agendas
01:15:31-When mass media persuades us the most
01:26:42-Courses of action and ambiguous events
01:29:30-Analogies and persuasion
01:31:29-Using questions to persuade
01:34:48-How to tackle tough questions
01:36:01-Using decoys to create value
01:37:12-The rise of the factoids
01:42:25-How do factoids work
01:47:45-Associating with negative activities
01:51:03-Faking credibility
01:53:24-How to manufacture credibility
 
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