In this podcast, and related article, we are going to talk about value-based fees. And I am going to explain to you why value-based fees seldom work. We will also explain why value-based fees are misunderstood. And they are misunderstood in a very fundamental way.

Value-based fees can only work if certain supply and demand conditions in the market are met, or if your client is naïve. If a consulting firm understands this concept, they have a higher probability of securing higher-margin value-based fees.

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