On this episode from Radio Row, Scott and Joe  sit down with Jeff Smulyan,  one of the founding fathers of sports talk radio, to discuss his new book Never Ride a Roller Coaster Upside Down. Jeff shares how we went “from idiot to genius” with his idea of creating sports talk radio and “from genius to idiot” with purchasing and selling the Seattle Mariners. They also explore importance of organizational culture as well as what’s next regional sports networks. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and Scott Rosner (@scottrosner). The show is produced by Matt Hornick ‘23 (@MNHornick),  Cindy Li ‘23 (@cindyliiiii), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Rashad Hyacenth ‘23 and Marco Vonderheide ‘23 managing social media efforts.

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