Did you know female podcast listeners remember ads better than any other media platform? Today, we dig into why podcast ads, especially those integrated naturally, stick with both men and women more than TV, YouTube, or social media. That surprising stat came from Sounds Profitable, and it sparked a deeper conversation about trust, routine, and connection in audio storytelling. We also cover Apple Podcasts’ big debut at The Podcast Show in London, where they revealed it was their most successful year yet. Additionally, we discuss new features from Spotify and the increasing importance of transcripts, not just for legal accessibility, but also for genuine listener value. Whether you're curious about industry shifts, the impact of video podcasting, or how listener habits are changing, this episode brings a roundup of what's shaping the future of the medium. Tune in for insights, industry updates, and more.

Episode Highlights: 

[02:00] Personal Experiences with Podcast Ads

[14:23] Clubhouse Premium Features

[20:05] Discussion on Pocket Casts and Recommendations

[21:41] SiriusXM and Podcast Transcription Legal Issues

[22:38] Importance of Transcripts for Accessibility

[24:34] Transcription Tools and Practices

[35:12] Open Video Podcasting and RSS Specification

[36:49] Encouragement for New Podcasters

​Links & Resources: 

The Podcasting Morning Chat: 

www.podpage.com/pmc

Join The Empowered Podcasting Facebook Group:

www.facebook.com/groups/empoweredpodcasting⁠

Podnews:

www.Podnews.net

Empowered Podcasting Conference 2: 

https://www.empoweredpodcasting.com

Apple’s Resources for Podcasters: 

https://podcasters.apple.com/support/?type=News

The Podcast Show: 

https://www.thepodcastshowlondon.com/

Sirius Agrees to Mediate in Transcription Suite: 

https://bit.ly/3Z7lGP9

Video Podcasts Distributed via RSS:

https://bit.ly/4dG8Tcr

The Podcasting Advertising Anomaly: New Research on Attention and Gender

https://soundsprofitable.com/article/podcast-advertising-anomaly/

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