Chief Audience Officer

By Kev Michael

Let's build you an audience of buyers.

I’m Kev Michael, and Chief Audience Officer is where I share what I’ve learned (and what I’m still learning) about how to build an audience that actually buys yo... more

4.8

324324 ratings

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FAQs about Chief Audience Officer:

How many episodes does Chief Audience Officer have?

The podcast currently has 222 episodes available.

Chief Audience Officer episodes:

May 27, 2025221 | What is a Chief Audience Officer?
Work with Kevin 1:1 ⁠⁠⁠to Install a Revenue-Driving Podcast Into Your Business
--
Love it or hate it, Chief Audience Officer is here to stay. So in this episode, Kevin gets real about how he chose the name, and what led to renaming the podcast and rebranding the business. Find out why this was a good decision (even though it breaks an OG Grow the Show rule), how this new name supports long-term growth, and why this change will help business owners who are serious about building an audience.

Topics discussed:
What “Chief Audience Officer” means

Why every business needs a Chief Audience Officer

The #1 reason behind this rebrand

The pitfalls of following popular tactics

MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE ⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox!
Watch the FREE ⁠⁠⁠Grow The Show Masterclass⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on ⁠⁠⁠Twitter⁠⁠⁠, ⁠⁠⁠Instagram⁠⁠⁠, or ⁠⁠⁠LinkedIn⁠⁠⁠
⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠

LINKS TO OUR PARTNERS:
⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠
⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠
⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage
...more
31min
May 20, 2025220 | Why I'm Changing The Name of My Podcast
Provide your feedback on the new name AND vote on the new tile artwork HERE
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Grow The Show is getting a new name — and this might be your sign to rebrand too. In this episode, Kevin shares five recent realizations he’s had about his show’s purpose, audience, and future — and why he knew it was time to make a change. You’ll hear what’s changed in podcasting, why your strategy may need to change with it, and how rebranding can help you build a brand that lasts. Tune in to answer the question: is it time to rebrand?

Topics discussed:
Realization #1: structural churn

Realization #2: evolution of marketing tactics

Realization #3: the impact of AI

Realization #4: attention vs. audience

Realization #5: creative content
Provide your feedback on the new name AND vote on the new tile artwork ⁠HERE⁠!

MORE FROM KEVIN:
Take the FREE ⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox!
Watch the FREE ⁠⁠⁠Grow The Show Masterclass⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on ⁠⁠⁠Twitter⁠⁠⁠, ⁠⁠⁠Instagram⁠⁠⁠, or ⁠⁠⁠LinkedIn⁠⁠⁠
⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠

LINKS TO OUR PARTNERS:
⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠
⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠
⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage
...more
30min
May 13, 2025219 | The 7 Deadly Sins of Podcasting
Work with Kevin 1:1 ⁠⁠to Install a Revenue-Driving Podcast Into Your Business
--
Let’s talk about the seven deadly sins of podcasting. If your downloads have plateaued or your show isn’t converting listeners to clients, chances are you're committing one (or more) of these sins. This episode breaks down each of the seven deadly sins and gets to the real reason your show isn't growing, even when you think you're doing everything right. Learn what even seasoned podcasters get wrong and how to fix it!

Topics discussed:
Sin #1: the clarity problem

Sin #2: the straight line problem

Sin #3: the retention problem

Sin #4: the integration problem

Sin #5: the authority problem

Sin #6: the repurposing problem

Sin #7: the discovery problem

MORE FROM KEVIN:
Take the FREE ⁠⁠12 Days of Podcast Growth Email Course⁠⁠ to get 12 days of podcast growth lessons in your inbox!
Watch the FREE ⁠⁠Grow The Show Masterclass⁠⁠ to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, or ⁠⁠LinkedIn⁠⁠
⁠⁠Subscribe to Grow The Show on Youtube⁠⁠

LINKS TO OUR PARTNERS:
⁠⁠Learn More about working with Podcast Boutique⁠⁠
⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠
⁠⁠Build a Podcast Website in 7 Minutes on Podpage
...more
29min
April 30, 2025 218 | How AI Can Grow Your Audience
Work with Kevin 1:1 ⁠to Install a Revenue-Driving Podcast Into Your Business
--
AI-generated content is getting easier and easier to spot. And once people notice, they scroll right past your post and you miss the chance to grow your audience. In this episode, Kevin explains how the 10-80-10 method lets you use AI as a shortcut to create engaging content that sounds like you and not a machine. Tune in to hear how this new approach helps him write social media content quickly, avoid all the usual AI red flags, and even 10x his reach on LinkedIn.

MORE FROM KEVIN:
Take the FREE ⁠12 Days of Podcast Growth Email Course⁠ to get 12 days of podcast growth lessons in your inbox!
Watch the FREE ⁠Grow The Show Masterclass⁠ to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on ⁠Twitter⁠, ⁠Instagram⁠, or ⁠LinkedIn⁠
⁠Subscribe to Grow The Show on Youtube⁠

LINKS TO OUR PARTNERS:
⁠Learn More about working with Podcast Boutique⁠
⁠Grab Kevin's Recommended Mic on Amazon⁠
⁠Build a Podcast Website in 7 Minutes on Podpage
...more
18min
April 22, 2025 217 | Why Your Podcast Isn't Growing (Even Though You've Been Consistent)
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
All that hard work you're doing means NOTHING if you're doing the wrong things. In this episode, we dig into how to recognize when your effort isn’t leading to results — so you can stop wasting time and start getting real momentum. You'll learn the warning signs you're putting in the wrong reps, the KPIs you need to keep an eye on, and how to start putting in reps that actually lead to growth. Let’s fix your strategy and turn your effort into real results!

MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube

LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
...more
14min
April 15, 2025216 | Podcast Guests Won't Grow Your Audience UNLESS...
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
The more guests you book, the more confused you feel. Sound familiar? This episode will answer why guest interviews aren't growing your show (and business) like you thought they would and give you three strategies for turning those episodes into a real growth tool. You'll learn what kind of content actually drives audience growth, why your guests aren't promoting their episode, and how to create something you'll both be excited to share. If you’re tired of boring guest interviews that go nowhere, don't miss this one!

Topics Discussed
Why guest interviews don’t help you grow
Why guests rarely promote their episodes
Signs of amateur podcasting
When you should bring guests onto your show
Three ways to leverage guests for growth

MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube

LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
...more
20min
April 01, 2025 215 | Where Your Podcast Fits In Your Funnel
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
The work doesn’t stop when someone finds your show. Download numbers aren't all that matter. More content doesn't always equal more sales. These are three things that trip up podcasters who think they’re doing everything “right.”

This episode reveals how to stop focusing on the wrong things and drive sales from your podcast — without doing more. Learn how to determine if your audience is actually growing, what role your podcast plays in your funnel, and how to use listener behavior to guide your content strategy!

MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube

LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
...more
20min
March 18, 2025214 | Audience Not Growing? Fix THIS Mistake (Don't Niche Down)
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
Summary
You followed the advice to niche down—so why isn’t your podcast growing? There's one misconception that may be making it harder to reach your ideal audience. This episode will help you avoid this common podcasting mistake, define your audience the right way, and create content that truly resonates with them. That means more growth, more engagement, and more sales. Tune in to learn how this small shift can unlock new opportunities and grow your show!

Topics Discussed
The biggest misconception about niching down
Defining your audience: demographics vs. psychographics
How to create content that connects with your audience

MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube

LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
...more
24min
March 04, 2025213 | The 3 Strategies That Built Every 7-Figure Personal Brand (And How to Use Them)
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
Summary
No paid ads, no guesswork, no gimmicks – just three proven growth strategies behind every successful personal brand. If your audience isn’t growing as fast as you’d like, chances are you're making some common mistakes. Let’s break down where most podcasters go wrong and how to apply these organic growth strategies the right way.
In this episode, you’ll learn how social media algorithms actually work, what really drives audience growth, and which strategy will have the biggest impact on your show. Tune in for the insights you need to build your own personal brand!

Topics Discussed
Strategy #1: algorithmic growth
Strategy #2: collaborations
Strategy #3: direct engagement
Common mistakes and pitfalls
How to integrate these strategies for growth

MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube

LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
...more
31min
February 25, 2025 212 | How To Create Content For Your Online Business (2025 System)
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
Summary
Struggling to produce consistent content? Instead of creating new content for every platform, you can focus on recording just one long-form piece each week to fuel all your marketing. In this episode, learn how to set up this simple content system that helps you repurpose content, grow your audience, and bring in high-quality leads without being glued to social media. You'll walk away knowing what type of content works (and doesn't work) for social media posts, which actually drives sales, and how to streamline your content strategy without the overwhelm!

MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube

LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
...more
18min

FAQs about Chief Audience Officer:

How many episodes does Chief Audience Officer have?

The podcast currently has 222 episodes available.

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