Grow The Show

Editing and post-production by Podcast Boutique

There’s a new (better) way to choose your episode topics! If you're tired of low engagement and slow growth, this episode is your game plan for choosing winning topics. You'll learn five strategies to pick episode ideas that connect with your audience and make content planning faster, including a quick 10-minute exercise to build a list of topics for future episodes. Tune in now to get started!

Topics discussed:

• Strategy 1: Curriculum
• Strategy 2: Calendar Review
• Strategy 3: Copying
• Strategy 4: Closers
• Strategy 5: Keywords
  

Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Editing and post-production by Podcast Boutique

The biggest ad spend mistake? Thinking more views means more growth. In this episode, Kev explains how the YouTube algorithm really works and why your paid ads aren't working. Learn what you need to fix before running paid ads on YouTube, how to tell if paid ads are working, and a hack that will actually give you the growth you want. Listen before you spend another dollar!

Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠

Editing and post-production by Podcast Boutique

Most YouTube podcasts lose viewers in the first 30 seconds. If you're not seeing growth, a few simple changes can help you "win the click" and keep people watching. In this episode, Kev shares the five steps that will help you grow on YouTube and start turning views into revenue. You'll learn what you might be getting wrong about your audience, how to reach more people, and a pro move to get more leads. Listen for the YouTube strategy every podcaster needs to know!

Topics discussed:

• YouTube podcasting mistakes
• Effective titles and thumbnails
• How to “win the click”
• 3 things to do in the first 30 seconds
• How to get viewers to follow CTAs

Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠

Editing and post-production by Podcast Boutique

Waiting 30 days to figure out what’s working? Now there's a faster way to get podcast feedback. This quick hit episode will tell you three things: why YouTube is superior for podcast growth, which two metrics you should track weekly, and what you can start doing today to improve your show. Learn how to look beyond download numbers and grow your show week by week!

Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠

Editing and post-production by Podcast Boutique

How do you grow your podcast when the old strategies don't work anymore? The answer is YouTube.

In this episode, Kev shares six reasons YouTube is the #1 platform to grow and monetize your podcast. You'll learn why it’s getting harder to grow audio podcasts, what strategies are (and aren’t) working in 2025, and the advantages of YouTube that creators can't get anywhere else.

If you want to get off social media and focus on what will work for years to come, listen to this episode today!

Topics discussed:

• Why some podcast growth strategies stopped working
• Two ways to grow and monetize a podcast in 2025
• Six reasons YouTube is the best podcast platform

Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠

Editing and post-production by Podcast Boutique

Email isn’t outdated – it’s still one of the best ways to drive sales. Today, find out why email converts better than social, how to get your audience to join your email list, and what to do with them once they're on it. Host Kev Michael shares the exact email strategy that increased his revenue 226% and helped him cut $80,000/month in ad spend. Learn how to create lead magnets, landing pages, and three core email types that engage your audience and grow your business!

Topics discussed:

• How email can change your business
• Why you shouldn’t grow your business with paid ads
• Lead gen vs. lead nurture content
• How to get your audience on your email list
• Types of newsletters and lead magnets
• How to create high-converting landing pages
• 3 types of emails that drive sales

Connect with Kevin on ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠

Editing and post-production by Podcast Boutique

Let's build you an audience of buyers.

I’m Kev Michael, and Chief Audience Officer is where I share what I’ve learned (and what I’m still learning) about how to build an audience that actually buys your stuff.

This show is for business owners who are already showing up. You’re publishing content. You’ve launched the podcast. You’ve got people helping. You’re investing time and money into your content... but it’s still not driving the growth you know it should.

Each week, I’ll share tactical lessons, honest reflections, and conversations with business owners who’ve turned their content into real, measurable business growth.

We’ll talk about how to unify your content ecosystem, how to know what’s working (and what’s not), and how to stay focused without burning out or chasing every shiny new thing.

Over the past seven years, I’ve helped more than 500 entrepreneurs grow their podcasts and audiences.

I’ve used my own podcast to generate millions in revenue.

But even now, I’m still asking: What’s working now? What should I double down on? And what’s actually moving the needle?

This show is my attempt to answer those questions. For you, and for myself.

If your goal is to grow your business by growing your audience, use this podcast as your Chief Audience Officer.

Editing and post-production by Podcast Boutique

Did you know that downloads aren't what get you on the Apple Top 100 charts? It’s not a secret, but a lot of podcasters are still getting it wrong. In this episode, find out what actually drives rankings and three tactics to get your show there. You'll also learn what happens (and what doesn't) when you reach the top, how to use your ranking to boost credibility, and what it takes to crack Spotify’s charts. If you're ready to do the work to get there, don't miss this one!

Topics discussed:

• The metric that drives the Apple Top 100 chart rankings
• Benefits of ranking on top 100 podcast charts 
• 3 strategies to land on the Apple Top 100 charts
• How Spotify compares to Apple’s chart rankings
  
  

Connect with Kevin on ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠

Editing and post-production by Podcast Boutique

Your CTAs aren’t working, and there are a few reasons why. This episode will tell you why your audience is ignoring your CTAs (or not even hearing them) and what you can do to fix that without being pushy. You’ll learn the common mistakes that are killing your CTAs, which type is the most effective, and a framework for writing CTAs that drive more engagement and sales. Plus, find out why Kev is breaking a go-to CTA “rule!”

Topics discussed:

• Where to place CTAs in your content
• Engagement versus offer CTAs
• Direct versus indirect CTAs
• How to use the pain-vision-solution framework
• 7 tips for writing stronger CTAs

Connect with Kevin on ⁠⁠⁠⁠Twitter⁠⁠⁠⁠, ⁠⁠⁠⁠Instagram⁠⁠⁠⁠, or ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠

⁠⁠⁠⁠

Editing and post-production by Podcast Boutique

Love it or hate it, Chief Audience Officer is here to stay. So in this episode, Kevin gets real about how he chose the name, and what led to renaming the podcast and rebranding the business. Find out why this was a good decision (even though it breaks an OG Grow the Show rule), how this new name supports long-term growth, and why this change will help business owners who are serious about building an audience.

Topics discussed:

• What “Chief Audience Officer” means
• Why every business needs a Chief Audience Officer
• The #1 reason behind this rebrand
• The pitfalls of following popular tactics

Connect with Kevin on ⁠⁠⁠Twitter⁠⁠⁠, ⁠⁠⁠Instagram⁠⁠⁠, or ⁠⁠⁠LinkedIn⁠⁠⁠