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Your CTAs aren’t working, and there are a few reasons why. This episode will tell you why your audience is ignoring your CTAs (or not even hearing them) and what you can do to fix that without being pushy. You’ll learn the common mistakes that are killing your CTAs, which type is the most effective, and a framework for writing CTAs that drive more engagement and sales. Plus, find out why Kev is breaking a go-to CTA “rule!”

Topics discussed:

Where to place CTAs in your content

Engagement versus offer CTAs

Direct versus indirect CTAs

How to use the pain-vision-solution framework

7 tips for writing stronger CTAs

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