Editing and post-production by Podcast Boutique

Grow The Show is getting a new name — and this might be your sign to rebrand too. In this episode, Kevin shares five recent realizations he’s had about his show’s purpose, audience, and future — and why he knew it was time to make a change. You’ll hear what’s changed in podcasting, why your strategy may need to change with it, and how rebranding can help you build a brand that lasts. Tune in to answer the question: is it time to rebrand?

Topics discussed:

• Realization #1: structural churn
• Realization #2: evolution of marketing tactics
• Realization #3: the impact of AI
• Realization #4: attention vs. audience
• Realization #5: creative content

Provide your feedback on the new name AND vote on the new tile artwork ⁠HERE⁠!

Connect with Kevin on ⁠⁠⁠Twitter⁠⁠⁠, ⁠⁠⁠Instagram⁠⁠⁠, or ⁠⁠⁠LinkedIn⁠⁠⁠

Editing and post-production by Podcast Boutique

Let’s talk about the seven deadly sins of podcasting. If your downloads have plateaued or your show isn’t converting listeners to clients, chances are you're committing one (or more) of these sins. This episode breaks down each of the seven deadly sins and gets to the real reason your show isn't growing, even when you think you're doing everything right. Learn what even seasoned podcasters get wrong and how to fix it!

Topics discussed:

• Sin #1: the clarity problem
• Sin #2: the straight line problem
• Sin #3: the retention problem
• Sin #4: the integration problem
• Sin #5: the authority problem
• Sin #6: the repurposing problem
• Sin #7: the discovery problem

Connect with Kevin on ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, or ⁠⁠LinkedIn⁠⁠

Editing and post-production by Podcast Boutique

AI-generated content is getting easier and easier to spot. And once people notice, they scroll right past your post and you miss the chance to grow your audience. In this episode, Kevin explains how the 10-80-10 method lets you use AI as a shortcut to create engaging content that sounds like you and not a machine. Tune in to hear how this new approach helps him write social media content quickly, avoid all the usual AI red flags, and even 10x his reach on LinkedIn.

Connect with Kevin on ⁠Twitter⁠, ⁠Instagram⁠, or ⁠LinkedIn⁠

Editing and post-production by Podcast Boutique

All that hard work you're doing means NOTHING if you're doing the wrong things. In this episode, we dig into how to recognize when your effort isn’t leading to results — so you can stop wasting time and start getting real momentum. You'll learn the warning signs you're putting in the wrong reps, the KPIs you need to keep an eye on, and how to start putting in reps that actually lead to growth. Let’s fix your strategy and turn your effort into real results!

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

The more guests you book, the more confused you feel. Sound familiar? This episode will answer why guest interviews aren't growing your show (and business) like you thought they would and give you three strategies for turning those episodes into a real growth tool. You'll learn what kind of content actually drives audience growth, why your guests aren't promoting their episode, and how to create something you'll both be excited to share. If you’re tired of boring guest interviews that go nowhere, don't miss this one!

Topics Discussed

• Why guest interviews don’t help you grow
• Why guests rarely promote their episodes
• Signs of amateur podcasting
• When you should bring guests onto your show
• Three ways to leverage guests for growth

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

The work doesn’t stop when someone finds your show. Download numbers aren't all that matter. More content doesn't always equal more sales. These are three things that trip up podcasters who think they’re doing everything “right.”

This episode reveals how to stop focusing on the wrong things and drive sales from your podcast — without doing more. Learn how to determine if your audience is actually growing, what role your podcast plays in your funnel, and how to use listener behavior to guide your content strategy!

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

Summary

You followed the advice to niche down—so why isn’t your podcast growing? There's one misconception that may be making it harder to reach your ideal audience. This episode will help you avoid this common podcasting mistake, define your audience the right way, and create content that truly resonates with them. That means more growth, more engagement, and more sales. Tune in to learn how this small shift can unlock new opportunities and grow your show!

Topics Discussed

• The biggest misconception about niching down
• Defining your audience: demographics vs. psychographics
• How to create content that connects with your audience

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

Summary

No paid ads, no guesswork, no gimmicks – just three proven growth strategies behind every successful personal brand. If your audience isn’t growing as fast as you’d like, chances are you're making some common mistakes. Let’s break down where most podcasters go wrong and how to apply these organic growth strategies the right way.

In this episode, you’ll learn how social media algorithms actually work, what really drives audience growth, and which strategy will have the biggest impact on your show. Tune in for the insights you need to build your own personal brand!

Topics Discussed

• Strategy #1: algorithmic growth
• Strategy #2: collaborations
• Strategy #3: direct engagement
• Common mistakes and pitfalls
• How to integrate these strategies for growth

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

Summary

Struggling to produce consistent content? Instead of creating new content for every platform, you can focus on recording just one long-form piece each week to fuel all your marketing. In this episode, learn how to set up this simple content system that helps you repurpose content, grow your audience, and bring in high-quality leads without being glued to social media. You'll walk away knowing what type of content works (and doesn't work) for social media posts, which actually drives sales, and how to streamline your content strategy without the overwhelm!

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

Summary

Spoiler alert: Demographics can mislead you when defining your audience. Your show may be reaching people, but are you letting ideal listeners slip through the cracks? In this episode, learn how to move beyond surface-level traits and use psychographics - like mindset, struggles, or desires - to define your audience more clearly, connect with the right people, and grow your business faster. Listen now to see if you’re making this crucial podcasting mistake!

Connect with Kevin on Twitter, Instagram, or LinkedIn