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The work doesn’t stop when someone finds your show. Download numbers aren't all that matter. More content doesn't always equal more sales. These are three things that trip up podcasters who think they’re doing everything “right.”

This episode reveals how to stop focusing on the wrong things and drive sales from your podcast — without doing more. Learn how to determine if your audience is actually growing, what role your podcast plays in your funnel, and how to use listener behavior to guide your content strategy!

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