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Summary

Spoiler alert: Demographics can mislead you when defining your audience. Your show may be reaching people, but are you letting ideal listeners slip through the cracks? In this episode, learn how to move beyond surface-level traits and use psychographics - like mindset, struggles, or desires - to define your audience more clearly, connect with the right people, and grow your business faster. Listen now to see if you’re making this crucial podcasting mistake!

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