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Love it or hate it, Chief Audience Officer is here to stay. So in this episode, Kevin gets real about how he chose the name, and what led to renaming the podcast and rebranding the business. Find out why this was a good decision (even though it breaks an OG Grow the Show rule), how this new name supports long-term growth, and why this change will help business owners who are serious about building an audience.

Topics discussed:

What “Chief Audience Officer” means

Why every business needs a Chief Audience Officer

The #1 reason behind this rebrand

The pitfalls of following popular tactics

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