Grow The Show

Editing and post-production by Podcast Boutique

You’re not competing with hobbyists anymore, and that’s changed everything. Podcasts now need strategy AND execution, but most people blame the wrong thing when their show isn't growing.

This episode breaks down the difference between a strategy problem and an execution problem so you can finally diagnose what’s holding your show back. You’ll learn where to start, how to fix the #1 growth problem for podcasters, and where to find affordable help if you're going at it alone.

Topics Discussed:

Introduction (00:00)

Why DIY podcasts are falling short (01:16)

The #1 podcast growth problem (03:39)

How to audit your podcast strategy (06:05)

The execution chain that determines YouTube growth (08:15)

What to do next: DIY or hire help (13:15)

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Editing and post-production by Podcast Boutique

Are you constantly booked out with guests, but no growth to show for it? That packed guest lineup you’re so proud of might be your biggest blind spot.

In this episode, you'll learn why guests do not equal growth (even celebrity guests), how publishing the wrong guest episodes can actually drive listeners away, and what to look for before you say "yes" to another interview.

Topics Discussed:

Introduction (00:00)

The podcast guest trap (01:02)

Why podcast guesting doesn’t work like it used to (02:12)

How to audit your guest lineup (04:28)

The right and wrong way to find podcast guests (06:01)

Why celebrity and high-profile guests are overrated (06:34)

How to fix your guest strategy so your show grows (07:36)

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Editing and post-production by Podcast Boutique

Not on YouTube? You’re missing out on the easiest podcast growth. In this episode, learn why YouTube has become the best platform for growth, why the window for easier growth is closing, and the huge advantage podcasts on YouTube have right now. If you want shockingly easy growth, start here!

Topics Discussed:

Introduction (00:00)

How podcast growth has evolved (00:33)

How AI has impacted podcast growth (07:49)

The seasons of podcast growth (11:00)

The biggest upside of YouTube and what you lose by staying audio-only (14:29)

Why you should get on YouTube now (17:09)

The risk of waiting (20:10)

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Editing and post-production by Podcast Boutique

Those download numbers? They're hiding your real success. With so many platforms and confusing stats, it's hard for even the biggest podcasters to see their true growth. But this episode breaks down three reasons your podcast is doing better than you think. Learn what your numbers actually say (and don't say) about your show, the signs you are actually growing, and how to track your total audience.

Connect with Kevin on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Editing and post-production by Podcast Boutique

Are interviews helping your podcast, or holding it back? In this episode, host Kev Michael digs into the data and shares how guest episodes actually work to grow your podcast. Learn why interviews haven't been effective for your podcast, the mistake many podcasters are making when it comes to interviews, and the metrics that will help you find your bottleneck!

Topics Discussed:

Introduction (00:00)

Why the “interview growth rule” has changed (00:55)

Two metrics for YouTube growth (02:22)

How solo episodes perform on audio vs. video (04:08)

Why your guest episodes aren’t performing well (06:18)

How to use guest and solo episodes to grow your podcast (08:18)

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Editing and post-production by Podcast Boutique

Do you study other shows week after week, hoping to ‘crack the code’? Andy J. Pizza, illustrator and host of the Creative Pep Talk podcast, knows that trap better than anyone.

In this episode, we talk about why copying big podcasters could actually be keeping your show small and how leaning into what made him different helped his podcast and business thrive. Learn how to find what makes you unique so you can become someone’s favorite podcast — not just another "good" one!

Topics Discussed:

Introduction (00:00)

Why your “flaws” set you apart (01:56)

How Andy turned colorblindness into a strength (05:22)

Breaking free from your heroes in the creative journey (08:06)

Andy’s framework for finding your creative edge (13:37)

How to discover what makes you unique (18:37)

The role of podcasting in your business (21:28)

Why virality is overrated and could slow your growth (30:21)

Andy’s definition of a podcast (32:45)

What makes your audience come back (35:00)

Interview vs. solo content on YouTube (39:03)

Learn more about Andy J. Pizza’s framework for finding your niche:

https://www.youtube.com/watch?v=o2FcXxnw-tE

Listen to the Creative Pep Talk podcast!

https://www.creativepeptalk.com/

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Editing and post-production by Podcast Boutique

Your podcast will NEVER pay you. But your audience will — and they'll tell you exactly how. Instead of chasing sponsors or download numbers, this episode reveals what most podcasters get wrong about monetization. Kev explains the one true way to monetize a podcast, three paths everyone can take to get there, and how your listeners literally hand you the answer. Forget everything you've been told about monetizing a podcast and learn how it actually works!

Topics Discussed:

Introduction (00:00)

“How do I monetize my podcast?” is the wrong question (00:45)

The one and only way to monetize a podcast (02:49)

How sponsorships work (04:38)

The 10K download myth (05:03)

3 paths of podcast monetization (06:11)

The truth about guest sponsorships (08:47)

What question you should be asking instead (10:18)

Signs you’re not ready to monetize (10:54)

How to know what to sell (12:29)

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Editing and post-production by Podcast Boutique

Learn what skills every podcaster needs to master, how to avoid the biggest delegation mistake, and the first thing every podcaster should do before trying to grow their show!

Topics Discussed:

Introduction (00:00)

Two types of podcasters who are stuck (01:22)

The essential skills all podcasters need (03:05)

Why podcasting is winner-take-all (05:01)

What to do when your skills are lacking (06:03)

When delegation leads to failure (07:46)

The risk of doing it all yourself (08:37)

What should you do next? (11:09)

Connect with Kevin on ⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Editing and post-production by Podcast Boutique

Stuck at the same download number week after week? Most podcasters hit that wall and try all the wrong things to grow — more guests, more ads, more work. But sometimes all it takes is one small, strategic change to 5X your downloads.

In this episode, Nate Palmer shares what he did to keep his listeners hooked, boost retention to 82%, and attract bigger guests and more clients. His tips will help you write stronger intros, build a backlist of clickable titles, and spend less time on production each week!

Topics Discussed:

Introduction (00:00)

How hitting a million downloads changed Nate’s show (01:08)

Why his podcast growth plateaued (02:24)

Analyzing Nate’s original podcast intro (04:06)

The one change that 5X’d his growth (07:39)

Analyzing Nate’s new podcast intro (09:01)

The intro framework behind every episode (10:12)

How to introduce podcast guests (11:23)

What makes a great podcast title (13:27)

Tips to land podcast guest spots and build your network (18:33)

Nate’s efficient process for recording intros (23:02)

Intro mistakes to avoid (25:40)

What makes a good episode topic (27:37)

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Editing and post-production by Podcast Boutique

You might not need a better podcast, just better titles. After analyzing 5,463 podcast episodes from the biggest YouTube shows, Kev found a pattern: there are just four rules that separate creators getting seven views from those hitting millions. The best part? They're easy to fix and can get you up to 715% more views!

Here are the four rules every creator needs to know:

• Rule #1: the promise
• Rule #2: the framing
• Rule #3: guest names
• Rule #4: numbers

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