This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

L'Oreal is a leading brand in the beauty industry with a huge product portfolio and today's conversation features a short summary of my conversation with the Director of Loyalty for their Luxe Division, Alyssa Callahan.

Alyssa described herself as someone with "loyalty in her blood", so listen to learn some exciting ideas from her career in Wyndham Hotels, as well as Toys R Us, and hear her key objective to help L'Oreal's luxury brands demonstrate their loyalty to customers as she began leading their luxe loyalty initiatives.

Show Notes:

1) Alyssa Callahan - Director of Loyalty at L'Oréal Luxe Division

2) L'Oréal

3) LTL #157: L'Oreal, Wyndham Hotels and Toys R Us - Loyalty Insights with Alyssa Callahan