Total Halloween spending is expected to reach a record $12.2 billion, exceeding last year’s record of $10.6 billion, according to NRF’s annual survey, and a record number of people (73%) will participate in Halloween-related activities this year, up from 69% in 2022. To get us in the Halloween spirit, we’re talking to Katherine Cullen, NRF’s vice president of industry and consumer insights, for insights into what’s driving Halloween spending trends and factors that might impact winter holiday spending.

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