Arsenal is one of the most successful football clubs in English football history, and in 2021, it became the first UK Premier League team to create a loyalty programme, designed to build the connection between the Club and its fans between games.

Listen to hear our short summary of our fascinating 2021 interview with Arsenal's Senior Loyalty Manager, Karen Dumbrell, who manages the  "My Arsenal Rewards" program, which was already delivering exciting benefits for fans as well as commercial and operational benefits for the Club.

Listen to hear some insights on the power of building a loyalty programme that truly puts its fans at its heart.

Show Notes:

1) Karen Dumbrell Senior Loyalty Manager at Arsenal FC

2) Arsenal Football Club 

3) My Arsenal Rewards

4) #159: Sports Loyalty - Innovation with UK Premier League Football Club Launch of "My Arsenal Rewards"