A few years ago we saw Shannon Sin on Instagram making a lot of noise for a lash brand in a good way. Her Reels and videos were just so much fun to watch. We talked about having her help us out at LASHCON but due to scheduling issues, we weren't able to make it work. Now Shannon works at The Lash Shop as their development manager and still helps some with Instagram. In today's episode, Shannon shares insights on how "the algorithm works", how you can improve chances of being seen on IG, what makes good content, and shares some useful apps you can try using for your social media. ANNOUNCEMENTS:⁣The 3rd Annual Lashie Awards are here, and this is the year you are going to apply! Over the last two years, we've had a few hundred lash artists apply, and out of that group, 47 lash artists have brought home a Lashie Award Trophy. Click here to apply if you are a solo lash artists: https://bit.ly/3IY66MqClick here to apply if you are a lash salon owner: https://bit.ly/3RQQNcFELIGIBILITY AND CRITERIA- Your business opened by January 1, 2023- Your business is in the lash industry- You completely fill out the applicant information portion of this form- You completely fill out the essays for the categories you want to enter- You paid the non-refundable $75 processing fee for the online application- Submit photos if submitting for best salon design- Submit photos/images if submitting for the best marketingSUBMISSION DEADLINE: AUGUST 11, 2023LASHCON tickets are on sale! VIP tickets are sold out but we still have Standard tickets left. We have a 4-month payment plan, so you will not need to pay the total amount immediately.DATE: October 14-16, 2023LOCATION: Anaheim Hotel (10 min walk from Disneyland)COST: $797 for Standard TicketsStandard Tickets: https://bit.ly/3PGMekbDiamond Tickets: https://bit.ly/3GJvoxZ (1 left)LACHCON ADD-ONS: https://lashcastproductions.com/collections/allGet your ticket before they are all gone!Go to www.thelashconference.com for more details. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@[email protected]⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact: [email protected]