Hey Wise Wordians and welcome back to another episode of Wise Words Book Summaries

Building on last week, in this episiode we summarise the second part of ‘Age of Propaganda’ By Anthony Pratkanis and Elliot Aronson. 

In this episode we covered a lot, including:

• Role Models and Persuasion
• Heuristics and Product Quality
• The Self Sell
• Vividness and Persuasion
• Repetition and Persuasion
• How Advertisers Use Repetition
• Changing Peoples Minds with Dissonance
• Protagoras’ Ideal
• Can Two Sided Arguments Be More Persuasive?
• Fear and Persuasion
• The Use and Abuse of Fear Appeals
• The Granfalloon Technique (Labelling Others)
• Defending Against Granfalloons

If any of these topics sounds interesting make sure to give it a listen, and if you enjoy it, you know what to do, leave us a like or a comment, or even better subscribe so you don’t miss out on the third part that we will be summarising next week. 

We hope you enjoy!

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Chapters:
00:00:00-Intro
00:00:56-Role Models and Persuasion
00:10:55-Heuristics and Product Quality
00:15:33-The Self Sell
00:23:26-Vividness and Persuasion
00:31:22-Repetition and Persuasion
00:39:51-How Advertisers Use Repetition
00:43:31-Changing Peoples Minds with Dissonance
00:48:56-Protagoras’ Ideal
00:52:28-Can Two Sided Arguments Be More Persuasive?
01:03:56-Fear and Persuasion
01:16:43-The Use and Abuse of Fear Appeals
01:21:31-The Granfalloon Technique (Labelling Others)
01:33:16-Defending Against Granfalloons
 
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