Jacco is the founder of Winning By Design and best-selling author of Revenue Architecture. In this episode, he shares his deep knowledge of revenue models with us.

We cover: 

Jacco’s book can be found here:

https://shop.winningbydesign.com/products/revenue-architecture-text-book 

https://winningbydesign.com/resources/research/has-saas-lost-go-to-market-fit/ 

You can find more information about Jacco here:

 https://www.linkedin.com/in/jaccovanderkooij/ 

RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/ 

Marker:

(00:00:00) Why Jacco wrote "Revenue Architecture"

(00:02:09) How markets have shifted

(00:03:53) GTM motions & measuring profitability

(00:11:03) Rules for different stages of scaling 

(00:17:41) 6 models to create recurring revenue

(00:22:55) How to establish a common data language

(00:32:13) Navigating a jungle of different GTM motions