<a href='https://www.linkedin.com/in/johnwatton/'>John Watton</a> is an experienced B2B tech marketer, and currently CMO at <a href='http://yext.com/'>Yext</a>, a technology company that transforms the way brands offer search to their customers. Search is an ever more important part of great customer experiences, enabling customers to find what they want quickly and easily, and so FINITE podcast host Alex sat down with John to explore how search can play it's part in supporting modern B2B marketing. The FINITE Podcast is made possible by <a href='https://93x.agency/'>93x</a>, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

John Watton is an experienced B2B tech marketer, and currently CMO at Yext, a technology company that transforms the way brands offer search to their customers. Search is an ever more important part of great customer experiences, enabling customers to find what they want quickly and easily, and so FINITE podcast host Alex sat down with John to explore how search can play it's part in supporting modern B2B marketing. The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

<a href="https://www.linkedin.com/in/johnwatton/" rel="noopener noreferrer">John Watton</a> is an experienced B2B tech marketer, and currently CMO at <a href="http://yext.com/" rel="noopener noreferrer">Yext</a>, a technology company that transforms the way brands offer search to their customers. Search is an ever more important part of great customer experiences, enabling customers to find what they want quickly and easily, and so FINITE podcast host Alex sat down with John to explore how search can play it's part in supporting modern B2B marketing. The FINITE Podcast is made possible by <a href="https://93x.agency/" rel="noopener noreferrer">93x</a>, the leading digital marketing agency for B2B technology, software &amp; SaaS businesses delivering SEO &amp; PPC strategy that drives leads, pipeline &amp; revenue growth.

#32 - The importance of search in the B2B customer experience with John Watton, CMO at Yext

The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software &amp; SaaS sectors to talk all things B2B marketing &amp; B2B growth. FINITE is the community for B2B Technology &amp; SaaS Marketers to connect, share, learn &amp; grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software &amp; SaaS companies.&nbsp; In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.

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The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth. FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies.  In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.

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#32 - The importance of search in the B2B customer experience with John Watton, CMO at Yext

#32 - The importance of search in the B2B customer experience with John Watton, CMO at Yext

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