Too often learning businesses think too much about the end product without considering all the phases in the learning product lifecycle. By focusing too much on the end result, there’s a missed opportunity in producing the best product possible.

In this fourth episode in our informal series on tools for learning businesses, we highlight the MIDDLE ME learning product lifecycle. We break down the four components of MIDDLE ME—market interface (MI), design and development (DD), learning experience (LE), and measurement and evaluation (ME)—and explain how and why to use it to help you grow your learning business.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode320.