This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

Key insights from Raghu Mahadevan, Chief Digital Officer for 7-Eleven, and his interview from November 2021.

Tom Peace, from The Loyalty People, shares his insights from this fascinating interview where Raghu talks about some extremely interesting innovations that 7-Eleven uses to create customer engagement.

7-Eleven had shared how their brand value is driven by customer loyalty and good old-fashioned service, convenience and customer experience as well as innovation.

Tom shares his learnings from how 7-Eleven listen to their customers and react quickly to provide solutions that bring 7-Eleven to the heart of the local community.

Hosted by Tom Peace.

Show Notes:

1) Raghu Mahadevan, Chief Digital Officer for 7-Eleven

2) 7-Eleven

3) LTL#161: 7-Eleven Shares Secrets to Success & Driving Loyalty with 7REWARDS.

4) Tom Peace

5) The Loyalty People