Ray Hamilton is the founder and CEO of Merf Music Group and Song Placement Pros, renowned for connecting songwriters with major-label artists and sync opportunities across film, TV, and streaming. His development work has led to placements with Miranda Lambert, Ashley McBryde, Trisha Yearwood, and Eric Church. Joining him are two of his standout collaborators—Addis Luv, a Trinidad-born artist blending Caribbean roots with modern country flair, and Kris Heaton, a veteran rock/pop songwriter whose charting hits and heartfelt storytelling define his decades-long career.

In this episode, Ray Hamilton, Addis Luv, and Kris Heaton share how collaboration, mentorship, and persistence can take a song from an independent idea to major placements and global audiences.

Key Takeaways:

• How Merf Music Group and Song Placement Pros turn songwriting potential into placement-ready success stories.
• The artist’s journey—from Addis Luv’s Caribbean-country sound to Kris Heaton’s rock storytelling—and how authentic expression attracts industry attention.
• Actionable advice on pitching songs, navigating sync and label placements, and building career momentum through mentorship.

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→ Learn more about Ray, Addis and Kris at: SongPlacementPros.com.

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