Company culture is often referred to in business books and board rooms, but is hard to define. Beck’s Hybrids’ Bethany Gremel, Director of Brand Experience and Culture, joins today to answer a few big questions: what is company culture? How do you define it for impact? Bethany gets into culture as a living organism that needs fed and its foundation being a series of behaviors rather than words. She also talks about culture and brand working together, how their team fosters culture at Beck’s and getting new people integrated into the company successfully – starting with their interview process.  How does culture keep going as employees age with the company? Bethany stresses the importance of loving and caring in the workplace and how what happens inside the company shows up on the outside of the company. Beck’s has expanded significantly over the last several years and as they’ve scaled, Bethany gets into the notion of “you cannot create culture, you have to catch it.”