March 01, 2023

327: Build Your Practice with Four Pillars with Lee Chaix McDonough, MSW, PCC

41 minutes

If you are a new coach just starting your career, you’ll find in today’s episode what I wish someone had taught me many years ago. We need help focusing our attention on the most productive steps in building a coaching business. Let’s learn more about strengthening the four pillars of your thriving coaching business!

Lee Chaix McDonough is the founder of Coach with Clarity, a training and education company for life and business coaches. She hosts her podcast, Coach with Clarity, and is the author of an Amazon #1 bestseller, ACT on Your Business: Braving the Storms of Entrepreneurship and Creating Success Through Meaning, Mindset, and Mindfulness. While originally a clinical social worker and healthcare professional, Lee has leveraged those skills into her next career as a credentialed coach.

Show Highlights:

Why Lee is passionate about working with coaches
How Lee formulated the Four Pillars
The Four Pillars:
Identity–Who do I want to be as a coach? What do I want to be known for?
Audience–Who do I most want to serve?
Approach–What is it like to work with me as a coach?
Offer–What results will my client receive when they pay for my coaching services?
A closer look at Identity and how to get clear about roles, core values, alignment, and expressing what matters most
How the Valued Living Questionnaire (VLQ) can help clarify your core values (and your clients’ core values)
Why we may see shifts in our identity as we grow and change over time through our lives

Resources:

Connect with Lee: Website, LinkedIn, Facebook, Coach with Clarity Podcast, and Lee's book

Discover your coaching style and take the quiz at www.coachingquiz.com.

Explore past episodes and other resources at www.STaRcoachshow.com.

Explore the STaR Coach Community!

Email me at [email protected]. I’d love to hear from you!

Mentioned in this episode:

Mentor Program

If you're working toward your ACC or PCC credential, or if it's time to recertify your ACC mentor, coaching isn't just a requirement on a checklist. It's one of the most transformative investments you can make in yourself and your coaching. I've taught or mentored over 2000 coaches, and I hear the same thing again and again. I came because I had to, and I am so glad that I did. Coaches tell me they walk away with renewed energy, deeper confidence and a community of peers who genuinely support each other. Here's what you need to know right now. Mentor coaching must span a minimum of three months, so the time to start is not when your credential is just about to expire. And if you complete your hours in 2026, you get ahead of the upcoming ICF changes, which means peace of mind along with skill development. My fall cohort is already filling up. Every group is capped at ten.

It's small, personal, and powerful. If you've been waiting for the right time, this is it. So head over to Star Coach Show. That’s https://starcoachshow.com/mentor/ to grab your spot or to learn more. I'd love to work with you. Now, let's get into today's show.

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

I’m enrolling coaches now for my Spring Mentoring Program. Some are here for credentialing hours. Others are here because they want to become the coach their clients rave about.

Inside the program, we work on your actual coaching.

You’ll hear yourself differently.

Learn from other coaches.

Develop more presence.

And ask questions that create real transformation.

If you’re ready to deepen your skills and your impact, I’d love to support you.

Learn more at starcoachshow.com/mentor

I’d love to work with you.

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By Meg Rentschler

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