Is your online donation form secretly scaring donors away? In this episode of Inspired Nonprofit Leadership, I’m joined by Josh Bloomfield, founder of GiveCloud, for a refreshingly honest look at why most nonprofit fundraising tech is stuck in the past—and how small changes can make a big impact. We talk about “trust-raising” instead of just fundraising, what nonprofits can learn from e-commerce giants like Amazon, and why a slow, thoughtful donor journey almost always beats a rushed one. If your donation form feels like an IRS document, it’s time for a change.

Episode Highlights

• 02:51 Challenges in Traditional Fundraising

• 03:49 The Birth of GiveCloud

• 04:34 Optimizing Donor Experience

• 06:50 Addressing Donor Imposition

• 11:38 Lessons from GiveCloud's Journey

• 14:23 Capitalizing on Momentum

• 14:32 The Impact of Social Media Tactics

• 15:14 Design Patterns for Engagement

• 15:45 The Power of Simple Rewards

• 17:13 Understanding Trust in Design

• 19:47 Trust and Cognitive Dissonance

• 21:27 The Emotional Basis of Trust

• 27:12 Future-Proofing Fundraising

 

Josh Bloomfield, CEO and Founder of Givecloud, is transforming the way nonprofits engage donors and raise funds. With a background in sales, strategy, and software development, Josh has spent over a decade building enterprise solutions, including for the U.S. government. His passion lies in helping nonprofits focus less on fundraising and more on their mission to change the world, empowering them through innovative, donor-centric technology.

Connect with Josh:

Givecloud LinkedIn: https://www.linkedin.com/company/givecloud-com

Givecloud Facebook: https://www.facebook.com/Givecloud

Josh's LinkedIn: https://www.linkedin.com/in/joshbloomfield/

Website: www.givecloud.com

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