Hey Wise Wordians

Welcome back to another episode of ‘Wise Words Book Summaries’. Today we summarised the final part of ‘Age of Propaganda’ by Anthony Pratkanis and Elliot Aronson

This is a fantastic book full of so many insights that are both practical and informative. 

Today we covered topics such as:

• Guilt and Persuasion
• How to diagnose percussive communication 
• Propaganda vs Education
• Selection is Propaganda
• Propaganda and Value Misalignment
• Seven steps to becoming a cult leader

If these sound like interesting topics to you then make sure to give it a listen, and if you enjoy what you hear, why not leave us a like, subscribe to our channel, or more than anything, let us know what you thought of it in the comment section below, we would love to know your take on it.

Naturally there was a lot of content to cover, so if you fancy having a look at the information in a more bitesized format, head on over to our website at wisewords.blog where the book summary will be waiting for you.

Next week we will be tying up the propaganda and communication trend with Edward Bernays’ book ‘Propaganda’, before changing our focus to  habits, so make sure to stay tuned for that.

We hope you enjoy!

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Chapters:
00:00:00-Intro
00:00:17-Overview
00:01:04-Guilt and Persuasion
00:10:42-How to diagnose persuasive communication
00:21:23-Propaganda vs Education
00:35:50-Selection is Propaganda
00:53:17-Propaganda and Value Misalignment
00:56:52-How to Become a Cult Leader
00:58:04-Step 1: Create your own social reality
01:04:44-Step 2: Create a granfalloon
01:08:54-Step 3: Create commitment through dissonance reduction
01:11:47-Step 4: Establish the leader’s credibility and attractiveness
01:14:50-Step 5: Send members out to proselytise the unredeemed
01:19:07-Step 6: Distract members from thinking “undesirable” thoughts
01:22:57-Step 7: Fixate members’ vision on a phantom
01:24:07-Recap of seven steps to creating a cult
01:29:58-Summary of points

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